Branding, art direction, and design for the launch of Hunker’s Holiday Advent Calendar campaign. I oversaw the production of every digital touchpoint, building a visual story based on our retro-yet-modern product assortment. Product was styled with pops of color from the holiday palette I developed, channeling a vintage nostalgia dream state — all reimagined for our audience. Brand elements were weaved together with imagery and video integration, creating an impactful gift reveal each day.