I had the pleasure of branding and creating social media templates for Shay Mitchell’s instagram account. Shay wanted her personal brand to be separate from her travel accessory company, Beis, deviating from the minimalist aesthetic.

I introduced texture, handwritten marks, and a bold san serif for a raw, personal feel. To express edge with femininity, I balanced these elements with a vibrant color palette and set color combinations — wide enough for every touch point to feel fresh, while holding everything together for an identifiable experience.