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Hunker: Rebrand + Digital + UX/UI

 
 
Branding
Identity System
Digital Design
UX/UI

Branding, digital design, and website for Hunker, a digital home & design publisher that empowers people to build a space that fits them perfectly.

I had the pleasure of designing and overseeing the visual experience of the brand across multiple touch points, developing design systems to help elevate and grow the brand. This new system helped reposition Hunker as a trusted authority in the design space with a POV that is inclusive and approachable.

 
 

 Color Palette

 

Typography & Tagline

 
 
 

Core Shapes

 

Website

 

Article Graphics

 

Social

 

Email

 

Franchises

 

Creative Direction: Paul Anderson

Art Direction & Design: Mory Men

Design: Meria Ogawa, Chiaki Samonte, Tiffani Villafranca, Sarah Campbell

Illustration: Meria Ogawa, Chiaki Samonte, Mina Wright